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Kimberly was on WithMe. The audience was there - 300K on Instagram, a published cookbook, a weekly Friday recipe drop, the lot - but the subscription side was slow going. She moved to Clubb. Less than a month later her subscriber count had almost doubled, growing as much in weeks as it had in three years on her previous platform.
Kimberly Hambleton - @kimberlys_journeyy - is a Berkshire-based food creator with 285K followers on Instagram. Her brand grew out of her own weight loss journey. She lost 5 stone after working out she didn't need to give up the food she loved, she just needed to cook better versions of it.
That's the whole hook. Weekend fakeaways. Healthier takes on the dishes she'd eaten on holiday in Orlando. Cheeseburger loaded potatoes, beef and chorizo gnocchi - the kind of food that doesn't feel like a diet. Her cookbook, Cooking With Kimberly's Journey, came out in 2023.
She drops a new recipe every Friday. Her audience knows the schedule. They show up.
Kimberly was on WithMe before Clubb. She was getting subscribers, just slowly. Three years of work to build the base she had. Steady, but not the kind of curve you'd expect from a creator with her audience size and engagement.
The audience clearly wasn't the issue. The bottleneck was somewhere else.
Kimberly came to Clubb. We migrated her content and her existing subscribers across.
Then the numbers started moving. Fast.
Less than a month in, Kimberly had almost doubled her subscriber count. What had taken three years to build on WithMe, she'd basically rebuilt - on top of what she already had - in a few weeks.
The audience was the same audience. The thing that had changed was the product they were being asked to subscribe to. A proper branded app, a checkout that converts, a recipe library that feels worth paying for every month, notifications she can send out for surprise content, a Friday drop that turns up reliably. Same followers, same question, much higher rate of yes.
"I can't believe the difference from being on Clubb. I spent 3 years on WithMe, only to nearly double my paying subscribers in one month on Clubb. I'm getting back old churned subscribers due to the experience being so much better, and I also am converting much more of my audience. I love all the compliments I get too.
When growth changes like this on a platform switch, it's almost never the audience. Kimberly's audience didn't suddenly decide they wanted recipes. What changed was what they were being offered.
A product that looks like a creator's brand, not a templated app. A signup flow that doesn't lose people halfway through. Notifications that get through. A library worth paying for every month, not just at launch.
If your audience already loves what you do, the product is the bit that decides whether they pay.
If you're building slowly on a platform and the audience numbers don't add up to the subscriber numbers, you might not have a growth problem. You might have a product problem. The audience is rarely the bottleneck. It's almost always what they're being sent to.
Kimberly proved it in three weeks.
Clubb is built for food creators. We'll migrate your content and your existing subscribers for you. Most creators are live in a few days.