If you’ve launched a subscription on Clubb - or you’re getting ready to - how you promote it on Instagram and TikTok will make all the difference. We’ve seen creators rapidly build hundreds or thousands of paying members simply by applying the right growth principles and being consistent. In this post, we’ll break down the core principles that set the most successful Clubbs apart.
These are the foundational habits that we see make the biggest difference over time for the best performing Clubbs.
The link in your bio is precious real estate. During your launch and in key moments, make it count. Remove any extra links, especially tools like Linktree that offer too many options. People don’t click when they’re confused. Your Clubb should be the one, clear next step.
Make sure your Instagram and TikTok bios point straight to your Clubb. Mention it in your posts, your captions, and your Stories. Treat it like the thing you want people to remember. Decision fatigue can lead to people making no decision (and no clicks at all). You have the ability to promote other things on your Clubb - so just focus on getting them there first.
One of the simplest things you can do is show up on camera and speak plainly. Tell people what you’ve created, why you made it, and why you think they’ll love it. The creators who grow fastest are the ones who aren’t afraid to talk to camera. Time and again we see people who have a direct connection with their audience are better at converting their audience to paid customers. This is across both reels and Tiktok posts and on stories.
It doesn’t always need to be polished. It just needs to be real. Alex Hughes did just that with her launch and got off to a grat start with her community.
Communicate clearly why people should join. This generally includes:
Make people excited and give them a feel for what it's like to be a member. They'll feel crazy to miss out!
You might feel like a broken record, but most people need to see something more than once before they act. You also never know which piece of content might go viral, and have an ever changing follower base. Talk about your Clubb often - across different formats, in different ways. We all know that your followers aren’t seeing everything you post either. Algorithms change, people miss content etc.
Mention it naturally in your captions. Add it to the end of your Reels. Show behind-the-scenes on Stories. You’re not being repetitive; you’re being clear.
Tyler Butt edits in a little piece about his Clubb into nearly every reel. That means all of his engaged viewers are hearing about his community consistently. And what has that meant for his Clubb? Well he has some of the most consistent growth we’ve seen.
Bill from Food in Five is very consistent with mentioning his platform in his posts, even when giving the recipe details away for free. This has led to steady month on month growth.
Your launch deserves a proper moment. For the first few days, go all in. Post with energy and intention. Let people feel how excited you are. A grid post, reels and TikToks, daily Stories—they all help create momentum during this time.
Using promotions that have some element of scarcity can give you a boost at the start and get people into your Clubb. That’s great for you and also means you’ll get feedback and some social proof that you can share with your audience. Think about discounts that are limited by time eg. just 48 hours or by number eg. first 100. You can easily create promo codes with Clubb.
Nothing works better than direct-to-camera videos. People respond to faces, voices, and honest energy. Even a simple, “Hey—just launched something I’ve been working on for months…” can have a big impact.
Don’t assume people know. Spell it out. Whether it's a weekly meal plan, a private video archive, or a monthly wellness calendar, make it concrete. Show the inside. Offer sneak peeks. Help people imagine what it’s like to be a member.
Instagram Stories are one of the best tools for direct traffic. Share behind-the-scenes clips, quick previews of your latest post, shout-outs from members, and regular reminders. Always use the link sticker. And make a Highlight for your Clubb so new followers can catch up anytime.
Showing that other people are paying to be in your community and are loving the experience is one of the most powerful tools you have. That's just human psychology for you! Regularly sharing comments and feedback or talking about the number of people that have joined your platform already can be a great signal to others that it's worth paying for!
After the launch, it’s all about rhythm. Talk about your Clubb often and naturally. Show what you’re working on. Mention it when you drop a new post. Weave it into your normal content like it belongs there.
Make sure your Clubb Highlight stays fresh. Update it with new screenshots, sneak peeks, and short videos where you explain what people get inside. Think of it as your mini sales page that lives right on your profile and can be found at any time.
As your Clubb grows, share the journey. Let people know when new content drops, when you hit milestones, or when someone sends great feedback. These updates help create FOMO and make your Clubb feel alive and active. You can also do this via a broadcast channel too.
Promoting your Clubb isn’t just about selling. It’s about sharing something you care about and helping it to grow organically. If understand what your audience want, and you know that's what you’re providing, then talk about it as much as possible. Once you know that people are valuing what you provide, then you just need to make sure the world knows about it.
