My second newsletter. This is becoming something of a trend... We've been super busy working on some Clubb features and a few new things coming to the newsletter soon, so keep your eyes peeled.
In the meantime, lets dig in to some seasonal crackers. We're inching closer to some of the best holidays there are - ones all about food!
Here's a few clever little posts I've loved recently that are really getting me in the mood!
Now onto the meaty (other plant based proteins are available) stuff . Every newsletter we'll be digging out posts that have gone viral or massively outperformed a creators average views / likes / comments. Hopefully it's useful for picking up on tips / tricks and trends! We'll also highlight creators who are killing it on their follower growth journey. It's all about celebrating the wins!
A fudgy delight from Iram Mansoor of iramsfoodstory.
With over half a million likes, this one was a huuuge fan favourite. The ASMR cooking sounds really build up the tension, making you want to just get out your seat and recreate it yourself immediately.
Rhiannon of rhititrion simply didn't miss with the seasonal content people are craving. Her DM automations would have been working overtime on this one with over 20,000 people desperate to get their hands on it!
Jade Lim knows her super power. Bread. Preferably sourdough. Another ASMR belter coupled with some gentle piano. How are you supposed to not watch? With 15 million views, it's fair to say this was a popular one.
With nearly 900k followers on TikTok, Claire's instagram is gradually closing in. Repurposing her content across platforms has led to her growing her instagram following from nearly nothing to closing in on 400k followers with less than 100 posts on the platform. Cross platform is clearly the way to go (then bring the users to your own platform 😉).
Check out Claire's recent subscriber growth on Instagram below:
Hard work and consistency pays off. Amy hits so many of the things I love about great food creators. Beautiful recipes, really great food photography, and great, home-cooked family good. Every dish makes you feel like you will please anyone you put it in front of. Amy's growth has been built on consistent quality, that's slowly building a very loyal following. As you can see from the chart below, her growth has accelerated lately, so we can't wait to see where she's heading!
Healthy Air Fryer Feasts: Fast, Easy, High-Protein Recipes
This is Christina's third book! I loved the post she made about the journey she's been on to this point. You can check out the post here
And the book is on Amazon here, published yesterday!
Interested in which brands are most active with creators right now? Going forward we'll be keeping tabs on the data we have to see which brands seem to be most active with their influencer campaigns like these four, who have been some of the most active brands in the past month.
That wraps up a shorter newsletter for this week.
Looking forward to bringing you some of the awesome content we have lined up over the coming weeks. Think of it like early Christmas presents.
Until next time,
Ben
