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Alex tried to build her subscription on Wix. The launch was stressful, the setup was fragile, running it felt like a second job. She came to Clubb with a few hundred subscribers. We migrated everything in two days. A year later she's past 4,000 paying members, with a Sunday Times bestselling cookbook to go with it.
Alex Hughes - better known as @alexskitchenbangers to her 2M+ followers - makes low-cal food that doesn't feel like diet food. Burgers, fakeaways, loaded pastas, Marry Me Linguine, crispy sweet chilli chicken wraps. The kind of food people actually want to eat after a long day, with the calories quietly sorted in the background.
Her cookbook, Low-Cal Kitchen Bangers, hit the Sunday Times bestseller list. Her voice is fun, a bit cheeky, properly into the food. Her audience is bought in. What they wanted next was more: more recipes, meal plans, a proper home for everything in one place.
Before Clubb, Alex did what a lot of creators at her size do. She tried to build it herself.
Wix, a membership plugin, payments wired in somewhere, content dropped in page by page in a basic blog format. On paper, fine. In practice, a slog, and not great for subscribers either.
Every piece had to be put in place by hand. Something would break and it wasn't always clear which tool was responsible. Making any changes or improving the experience felt like a daunting endeavour.
The thing that makes a creator business work - making content, talking to your audience, being the person your followers followed - was getting squeezed out by the admin of keeping the site alive.
She had a few hundred paying subscribers. It was working. But she knew she couldn't scale it without spending her week on the wrong stuff.
Alex came to Clubb and we help her move.
We migrated all her content - recipes, meal plans, everything - and moved her existing subscribers across ready for a seamless migration. Two days, start to finish. She went from running a Wix setup to having her own branded recipe app with everything already in it.
The change was immediate. She stopped losing hours to the platform and went back to doing what she's brilliant at. Posting recipes. Making content. Building the brand.
Not a feature list. The bits that mattered for Alex:
A proper recipe app, branded as hers. Mobile and web. Her logo, her colours, her domain. Members open it and it's Kitchen Bangers, not a generic membership site.
Recipes that behave like recipes. Structured ingredients, steps, photos, cooking times, tags. Members can favourite them, search them, plan around them. Not just posts on a page.
Meal planning and shopping lists. Members build a week of meals from Alex's library and get the shopping list generated automatically. This alone makes a subscription worth paying for.
Payments and subscriber management handled. Recurring billing, free trials, discount codes, multi-currency - all there, all working. No more three tabs to refund someone.
Better conversion from her existing audience. Same Instagram, same followers, but a proper app to send them to and a checkout that converts. She started pulling more of her audience into paid immediately.
Time back. The biggest one. The platform stopped being something she had to manage and started being something she just used.
Alex didn't need a better DIY stack. She needed to stop running a DIY stack.
The best creators at her scale aren't short of audience, ideas, or demand. They're short of time. Every hour spent patching a Wix membership plugin is an hour not spent making a recipe video, writing a cookbook, or building the thing only she can build.
Clubb handled the infrastructure layer. The subscribers came with her. The content came with her. The growth followed.
If you're a food creator with a serious audience trying to piece something together on Wix, Squarespace, or anything else that wasn't built for this, you're not the problem. The setup is. Move off it.
Alex did. She's got the subscriber count and the bestseller to show for it.
Clubb is built for food creators. If your current platform is getting in the way of your subscription, we should talk. We'll migrate your content and your existing subscribers for you. Most creators are live in a few days.