Switch to
Clubb
Clubb is shaping how food and fitness creators build platforms. Here is the case for why now is the time to move.
The way creators build is changing
A few years ago, your audience was happy with a newsletter and a recipe PDF. Today they expect a real app: meal plans they can actually cook from, programs they can follow on their phone, AI tools that answer questions in your voice. The platforms built for the old setup are showing their age.
Creators who pulled ahead in the last two years did the same thing. They stopped renting space on someone else’s platform and started running their own.
Clubb is the platform for food and fitness creators
Clubb is where creators launch their own branded app. Memberships, digital products, programs, recipe tools, AI assistants, automations, payments - all connected, all under your name.
We run the platform so you can focus on content. Stripe Connect Standard means the customer relationship stays yours. Revenue share, no upfront cost. You can leave with your subscribers if you ever want to.
Hundreds of creators have made the switch, including Tyler Butt of Salty Flavours, who hit 5,000 paying subscribers in 3 months.
What you actually get when you switch
An app, not a paywalled feed
Substack, Patreon, Kajabi - all of them put your content inside their UI, surrounded by other creators or generic templates. Clubb gives you a native iOS and Android app, branded as you, with your members seeing only your work.
“Hit 5,000 paying subscribers in 3 months.”
Tools built for what you actually make
Cook mode, dynamic ingredient scaling, automatic shopping lists, Instacart integration. Workout programs with progressions, weekly plans, member check-ins. Whatever you’re publishing, the platform shapes itself around it instead of asking you to fit a generic content slot.
“Reached 4,000 subscribers after switching to Clubb.”
AI that actually knows your content
Members can ask your AI assistant for substitutions, variations, programme tweaks. It’s trained on your recipes, your videos, your transcripts. It answers in your voice. It doesn’t make up content you’d never publish.
“Doubled her growth rate after switching to Clubb.”
Higher revenue per subscriber, faster
Creators consistently see retention and ARPU lift after moving. The combination of a branded app, recipe-native tools, and a focused subscriber experience makes the product worth more, and people stick around longer.
Outcomes vary by creator. Data above is from creators with established audiences moving from another platform or launching from scratch on Clubb.
Hundreds of creators have made the switch. From launching new businesses to migrating established ones.
It’s never too early or too late. Tyler Butt launched Salty Flavours on Clubb from day one and hit 5,000 subscribers in three months. Bill replaced his full-time salary running Food in Five. Fraser, Rosa, Gigi, Kimberley, Alex - each moved across from other tools and grew.
They switched to stay ahead. So can you.
Method 1 - Direct Stripe migration
If you’re on Substack, Uscreen, Memberful, MemberPress, or another platform using Stripe Connect Standard, your customers are already yours in Stripe. We can move them across directly, Stripe-to-Stripe, without anyone re-entering payment info.
Stripe-to-Stripe customer migration is an official Stripe process. Cards on file stay on file. Subscriptions keep their renewal dates. The next charge fires through your own Stripe account, now connected to Clubb. We run the migration with you, including comms to subscribers so the change is clear.
What stays the same
- Customer email and identity
- Card on file (last 4, expiry, billing details)
- Active subscription with renewal date and price
- Payment history, visible in your Stripe dashboard
What changes
- Payments move from the platform's connected account to yours
- Charges appear under your business name on statements
- You own the customer in Stripe from day one
- You stop paying platform fees on existing subscribers
Best for: creators on Substack, Uscreen, Memberful, MemberPress, or any platform built on Stripe Connect Standard. If your customers are already in your Stripe, this is the clean cut-over.
Method 2 - Billing date sync
Some platforms hold onto your customers. Patreon, Kajabi, Podia, Mighty Networks, Teachable, Skool - the subscriber is technically the platform’s customer, not yours. You can’t migrate them directly. The sooner you leave a platform like that, the better.
The way out: subscribers sign up to Clubb fresh, and we sync their billing date. Whatever time they’ve already paid for on the old platform, they get free on Clubb. Their first Clubb charge fires only when their old subscription would have renewed. No double charging, no awkward refunds, no losing them in the gap.
- Apr 1Subscriber pays £19 on the old platform
Standard renewal. Their period runs to May 1.
- Apr 15They sign up to Clubb
We credit the 15 days they've already paid for. Clubb access is free for that window. The clock keeps the same start.
- May 1First charge on Clubb
Their original renewal day. From here, recurring revenue runs through your Stripe, on Clubb. You can cancel the old subscription before this date so nobody is paying twice.
Best for: creators on Patreon, Kajabi, Podia, Mighty Networks, Teachable, Skool, or any platform where you don’t fully own your customers. The sooner you move, the better.
Not sure which method fits?
Tell us about your existing setup and we’ll walk you through it. Most creators are migrated and live within a couple of weeks.